Why BLACK. By Joy
We understand the challenges women face with ageing skin. Dry, dull, and wrinkled skin can make you look older than you feel. Our signature anti-ageing serums, designed for both day and night, are here to rejuvenate and transform your skin.
Featured Product
The Face Course.
Unlock the secrets to timeless beauty with The Face, an all-encompassing course designed by healthstyle expert Joy McKenzie. Dive deep into rejuvenating treatments for the hair, eyes, skin, lips, and beyond—each carefully crafted to enhance radiance and promote youthfulness. This
transformative course introduces age-defying practices, from the scalp-strengthening effects of Black Castor Oil to the hydrating power of Black Raspberry Seed Oil for lips and nose.
EAT. SLEEP. MOVE. Course
I’ve rebranded my career as a HealthStyle expert, focusing on holistic health through a multidisciplinary design approach. By turning my passion into my work, I explore lifestyle design to achieve optimal health and well-being while promoting a happier, eco-conscious environment. Our mission is to empower people with the best information and choices to create customised plans for lasting well-being. At the core of this approach are three essential pillars—Sleep, Eat and Move.
This serum has transformed my skin! My complexion is now brighter and smoother, and I've noticed a significant reduction in fine lines. I can't imagine my skincare routine without it!
Alexa M.
I was skeptical at first, but this exceeded my expectations. It’s incredibly hydrating without feeling greasy, and my skin feels soft and nourished all day.
Morgan J.
This is hands down the best product I’ve ever used. My skin feels so refreshed and clean after every use. Plus, it smells amazing and is perfect for a relaxing spa night at home!
Lisa D.
About BLACK. by Joy
BLACK. by Joy is more than a beauty brand. It’s a movement to redefine the perception of BLACK. and empower women to embrace their natural beauty. Founded on the principles of holistic health, sustainability and progressive learning. Our mission is to inspire positive change and personal growth.
Our Vision & Mission
Our vision is to revolutionise the perception of BLACK., transforming it from negative connotations to a symbol of elegance and sophistication. Our mission is to empower women globally to embrace their natural beauty with our premium, eco-friendly products.